Welcome to RealAdTrack (Alpha)

You can login, or you can signup for a new account.

What is RealAdTrack?

RealAdTrack was designed to help real estate professionals measure the effectiveness of online and print advertising campaigns.  It allows you to quickly determine which advertisements have the greatest return on investment in terms of generating interest.

How does it work?

Research has shown that a prospective buyer clicking through to a property virtual tour or information page is a good metric for assessing interest.  Rather than inserting the virtual tour or landing page link into the MLS, REALTOR.COM (we do have the ability to insert tracking links directly into REALTOR.COM; please inquire for details), or your online or print ad, you create a RealAdTrack link for each ad and point it to the site you want to link to.  You and your clients can receive real-time email alerts whenever the link is clicked from one of your ads.  You can also run reports to determine which ads have generated the greatest interest.

In RealAdTrack, you define Listings as the destination pages that the user will go to after clicking the link. Tracking URL's represent each advertising channel that you want to track the click-through for.

If you are running an email camaign and have the ability to mail merge the receipient email address into the body of the message, you can incorporate that into the RealAdTrack link and determine which recipients clicked through.

Can it only be used with real estate?

It can be used anytime you want to get real-time feedback on whether or not people are clicking through to view your information.  You can post a link on Twitter to your blog post, for example, and see how many people actually click it in real time.

Why should I use it?

In this challenging economic environment, it is more important than ever to effectively invest time and money in those activities that will generate results.  Use RealAdTrack to determine if the investment you are making in certain advertising channels is actually paying off.

How do I get started?

You can signup for a new account, or you can login if you are an existing user.  As a part of the signup process, you will receive an activation email and be asked to click on the link in the message to validate your e-mail address. If you do not receive the email, please be sure to check your Junk Mail folders. If you have any questions, please email support@realadtrack.com and we will be happy to help.